Bow Wow Labs, Inc. Appoints Vice President of Business Development

Bow Wow Labs, Inc. Appoints Vice President of Business Development

Bow Wow Labs, Inc. welcomed Phillip Cooper as its vice president of business development.

Phillip will work with the Business Development team’s approach to create new strategic client partnerships and continue to consult clients on its marketing efforts.

“I have seen few new pet industry companies with such an impressive team of talented people, with such great new innovative products and with the vision and drive to be successful,” said Phil Cooper, “Having the opportunity to use my marketing mindset and industry expertise will help take their brands to the next level of success.”

With over 40 years in the pet industry, Phil has been a retailer, a distributor salesperson, a manufacturer (large and small) and pet distributor in Australia. He has owned his own sales rep agency, imported, exported and has traveled the world. As a shareholder of Pets International, Phil lived in Australia for five years. He’s been a board member of corporations and associations. Today, he shares his experience and business knowledge as a motivational speaker. In addition to his new role at BWL, Phil is the president at Pet Industry Expert and North American Sales & Marketing.

“There’s no doubt that Phil has a credible reputation and much success in establishing partner relationships, delivering strong financial results and profitable growth in the pet industry,” said Linda London, COO. “We are honored and thrilled to have his support and welcome him to the Bow Wow Labs team.”

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